Hustler's Dream Workshop
Your Lead-Generating Side Hustle is in Reach...
You want to make money doing what you love, but...
You need:
- Customers
- Visibility & Recognition
- Online presence
- Marketing Plans
To grow a business, you'll need to put a lot of your focus on these elements. I know that sounds intimidating, but it doesn't have to!
Let's turn your side project into a thriving business!
Have you been wondering how to:
- attract the people you love working with
- establish yourself as an expert in your field
- create content you enjoy writing
- put work out in the world that you love
- make money doing what you love
In a way that's authentic to YOU?
Then you're in the right place.
The Hustler's Dream Workshop is a 1:1 coaching program with a set of exercises that will help you build and grow a confident business. One where the centre is YOU.
It can help you:
Take the leap from 9-5 worker to full-time expert. Be proud of your work!
Empower the people you've wanted to help for so long.
Wake up every day excited to work on your projects and help YOUR people!
Here's the Plan
We'll work together to...
Define 'YOU'
Every business has to start at the beginning. We'll define the foundation that ensures your presence converts at a higher rate. Things like:
- Goals
- Vision / North Star
- Values
- Ideal customer
Create an Authentic Identity
Being authentic in business is important—to show off 'you.' Everything in conversion marketing is moving towards being human. We need to define what that means to us using our:
- Brand attributes / personality
- Guiding principles
- WHAT, HOW, WHY
- Colours, Typefaces, Photography
Share your Presence
Your dream has started; now it's time to share it with an audience! I'll help you create marketing plans to make networking, content creation, and lead generation fun. Plans like:
- Social media networking
- Content creation
- Lead generation funnels
- Email marketing
Grow your Presence
You have a foundation that'll support you as you grow! Let's grow your business one step at a time. This means packaging the elements into systems and strategies:
- Brand guidelines
- Templates
- Automations
I appreciate the valuable insights Ian provided to enhance my profile. Incorporating his comments and suggestions significantly improved its clarity. I'm quite pleased with the results and the reassurance gained through his guidance.
— Karla F.
What You Get
What do you get to achieve your dream?
4 Hours of Coaching
I'm here to be your partner in crime. You'll get 4 hours of my time to allocate in a single day or over multiple days. Each hour will focus on each of the four elements above.
Dedicated Async Communication
Throughout the process, I'm sure you'll have questions. I will add you to a dedicated chat where you can ask me questions and receive personalized answers.
Feedback from Me
We all need to apply our knowledge to truly learn, but we don't always get it right. That's ok! I'll give you feedback throughout the coaching AND give you a month to send me any final feedback requests.
Recordings to Revisit
All coaching sessions will be recorded so you can revisit them anytime. Along with the recordings, I'll ensure you're prepared with an action plan full of resources and steps to take!
Involvement Levels
One-Time
$350
One workshop, one month of guidance.
- 4-hours of coaching
- Conversion-optimized action plan
- One month of ongoing (email) guidance
- Access to design work add-on
Basic
$50 per month
Workshop + ongoing coaching
- One coaching call per month
- Conversion-optimized action plans after call
- Ongoing (email) guidance
- Access to design work add-on
Custom
Up to discussion
Your custom lead-generating package:
- Up to two hours of coaching per month
- Page or profile audits
- Branding and marketing guidelines & strategies
- Full design creation and support, including websites, logos, and more!
You have Questions. I have (some) Answers.
Do you offer discounts?
I can offer payment terms (e.g., 3 or 6 month terms), and we can negotiate these terms when we chat.
I also offer discounts for purpose-driven non-profits, and entrepreneurial students. Let's chat, and we can discuss a discount that will work for both of us.
What is the step-by-step process of working with Ian?
- If we both think we're a good fit after a 30-minute intro call, the next step is to develop a customized plan for you and your business. We'll determine how to develop your brand and marketing strategy and what deliverables you need.
- We will then go through coaching or a workshop to cultivate clarity, coherency, and consistency.
- We will execute the brand strategy into a roadmap and guide. If we deem important: design guidelines, statements, logos, visual designs, and more.
- Finally, we will ensure there is a process for creating visuals and messaging that will resonate with your audiences and stay true to your brand.
What can I expect from Ian?
- My ethos as a brand consultant is to work with you collaboratively. I am not going to give you advice and leave you to defend yourself. I will work with you every step of the way to make decisions and implement changes.
- I have a holistic approach and will always bring it to my work. My focus is on you, your employees, your stakeholders, your business, and the wider society.
- I will never back down from executing on a strategy and won't leave once the strategy is developed.
- I will always be honest, transparent, respectful, and empathetic to you and your team.
- I talk less and ask questions more. I aim to coach you in understanding your situation and how to move forward.
- At minimum, by-weekly video / in-person check-ins and ongoing communication over our preferred service.
Copyright © 2024 Ian Efford. Privacy Policy
I would like to respectfully acknowledge where I am learning, working, and living as a guest on the traditional territory of the Lekwungen speaking peoples, and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day.