Want online leads? Let's Publish your Story
I help side hustlers increase conversion rates using lead-generation branding techniques.
I believe in turning fans into brand storytellers...
As a fellow entrepreneur, I know how confusing and overwhelming it can be to connect with your audience(s). There are so many "hacks" and "techniques" that don't seem to work. I believe to eliminate this confusion we need to build brands around something every culture has: Stories.
Using conversion-focused story frameworks, we can increase the rates of visitors turning into warm leads using websites, social profiles, landing pages, and more.
How I Can Help You...
Clarity Call
My goal during a 60-minute brand clarity call is to understand your challenges and your narrative. Only then can we refocus the narrative on your customer's transformation — the element that drives conversion.
Brand Workshop
Brand strategy workshops are designed to build a foundation that aligns everyone on clarity of who we are, why we exist, and who we are for.
This is the foundation and scaffolds of your narrative.
Brand Systems
The final piece of the puzzle after developing a brand strategy is to act on it. Turning the tone, feeling, and impact into communication strategies and visual guidelines.
This is adding the finishing touches to your brand development.
What Clients Say About Me...
The Benefits of a Brand
Clarity
The #1 core part of brand strategies is being clear on who you are and why you exist. If you don't have clarity, you can't expect yourself to connect with your audience and customers. You'll discover what makes you, well 'you' - weirdnesses and all! I'll walk you through every step.
Coherency
Once you have clarity, everything must fall in line. Every piece of content, messaging, and design must resemble your brand. A brand strategy will ensure everything stays 'on brand,' so you don't end up confusing and overwhelming your audience.
Consistency
Repeat, Repeat, Repeat! If you have clarity and coherency, all you need to do is repeat your message, showcase yourself, and let people learn more about you. A brand strategy will provide confidence in knowing what to publish to connect with your audience.
Take the First Step: Build a Social Profile
Want to create a memorable social profile that generates leads for your online business? This is the first step to your side hustler marketing journey. It's easy, and I will be here to help you!
Copyright © 2023 Ian Efford
I would like to respectfully acknowledge where I am learning, working, and living as a guest on the traditional territory of the Lekwungen speaking peoples, and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day.