Growth Program
My Story
Case Studies
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Social Profile Guide
Growth Program
My Story
Case Studies
Contact
Newsletter
Social Profile Guide

Hi, My Name is Ian

Real Change Starts with Empathy Being Incorporated in Business.

A Degree in Entrepreneurship...

Throughout my university career, I tried to build my personal brand online. But I didn't get anywhere because I wasn't treating it like a full-time job.

I almost gave up...

I don't regret that time one bit because I learned valuable skills I wouldn't have learned from my classes:

  • Supported entrepreneurs with their lead generation
  • Created daily educational content on LinkedIn & Twitter
  • Published bi-weekly newsletter articles

From Identity Design to Marketing Coach...

It felt impossible to build an online presence. So, I took the time to use my expertise in brand identity design in this new adventure. For 4 years, I helped entrepreneurs and small businesses create brand identity systems and identity animations while in high school. Why couldn't I use this experience to connect with people online?

Through my journey, I've helped over 600 entrepreneurs build their online presence and built up over seven years of marketing experience. I discovered my specialty is helping entrepreneurs attract leads to their businesses.

Read my case studies

Now what?

Marketing can be a force for change. I truly believe it.

I'm a marketing coach for conscious businesses and experts. But not just any marketing coach... It's my mission to make marketing less coercive and more empathetic.

To do this, I'm creating new marketing concepts:

  • Informed Decisions: Adhere to decision-making processes and create the space to make a decision that works for the visitor.
  • First Step: Focus on the very first topic people should learn in your industry on their OWN time.
  • Positive Result: Tell people, clearly, how their life or career will benefit from your support.

My Purpose, Vision & Mission

Purpose

Make marketing less coercive and more purposeful.

I strive to stay true to and incorporate this purpose in everything I say, do, and act upon.

Vision

Enable professionals to thrive by pursuing their passions with clear and authentic engagement.

The guiding principles are:

  • Empathy: Strive to always understand the other person.
  • Generous: Give value away.
  • Action: Simplify everything into easy steps.

Mission

Guide professionals dissatisfied with their current business or employment toward embracing their passions using ethical marketing. By focusing on non-coercive techniques, I enable marketing growth and foster communities that share a commitment to making a difference.

Take the First Step: Build a Social Profile

Want to create a memorable social profile that generates leads for your online business? This is the first step to your side hustler marketing journey. It's easy, and I will be here to help you!