The Painful Reality

Businesses consistently faced a frustrating scenario: they were investing thousands of dollars in paid advertising campaigns but failing to attract real, qualified buyers. Despite heavy spending, their ads were unable to convert. Their current ad strategy contributed to a cycle of ineffective ad spend.

How I Solved the Paid Advertising Challenge

My clients and previous employers sought to harness paid advertising, as they didn't have the luxury of waiting for organic marketing channels to gain traction. Each client faced a critical decision after repeatedly experiencing ineffective campaigns that drained their budgets without delivering quality leads.

Initially, these businesses tried managing paid ads internally but encountered significant barriers: limited expertise and scarce time resources. As their frustration mounted, they recognized their limitations were hindering growth opportunities, which caused them to neglect other crucial business development initiatives.

Choosing to trust professional expertise was their pivotal turning point. Clients invested in my services, hoping professional intervention would yield measurable results and reverse their previous financial losses.

My tailored solution addressed each client's unique challenges head-on. For one of my clients, Leadpages, I managed the continuous optimization of their Meta paid advertising campaigns. This included five ad campaigns for four free resources and one paid services application with a collective monthly budget of $17,000. For my business, Demand Leap, I focused on a single free email course ad campaign to educate potential clients on optimizing their marketing funnels.

Finally, I managed Google and Meta ad campaigns for over 100 clients in 2024. This included varying support, such as marketing funnel development, done-for-you lead magnet creation, and the full management of their ad campaigns.

The positive impact of these strategies was seen within one week for each of these clients.

Consistent Results from my Paid Advertising Campaigns

Clients Experienced Remarkable Transformations

For Leadpages, my strategic oversight reduced conversion costs dramatically, achieving an average of just $0.70 per lead with a 5X return on their ad spend. This low conversion cost allowed the Leadpages' team to diversify their current marketing strategy, which heavily relied on organic channels that weren't performing.

For Demand Leap, the Meta ad campaigns quickly generated over 100 qualified leads within five days with a cost per conversion of $0.50. This allowed my business to quickly ramp up the onboarding process, with ~10% of these leads converting to clients of my $5,000 consulting program.

Collectively, I've successfully managed paid advertising campaigns for over 100 clients. These results changed my clients' perspectives on paid advertising. Once believing it was a strategy to waste money, now see it as a fundamental piece of their marketing. I consistently maintained averages of (includes industry averages in brackets):

• $0.70 per conversion for lead magnets ($1-$4)
• $2 per conversion for paid products ($4-$20)
• $5 cost per conversion for live events ($5-$15)
• $0.20 cost per click for all types of offers (<$1-$5)
• $1 per 1000 impressions for free offers and $10 per 1000 impressions for paid products

Ad Creative For Free Email Course Campaign — $0.70 Per Result

Ad Creative A/B Test For the Free Email Course Campaign

Ad Creative for Client's Book Launch Campaign — $1.60 per Reader

Ad Creative for Client's Live Webinar Campaign — $5 per Attendee

Client's Landing Page with a 44% Conversion Rate

Ad Campaign Statistics For Free Email Course Campaign

Ad Campaign Statistics For Client's Book Launch Campaign — $5 Per Day Campaign