Overview

Leadpages is a landing page building tool and conversion marketing platform used by over 45,000 people. Anyone can use it to build landing pages from scratch without any design experience. Their approach is focused on helping service-based entrepreneurs create marketing funnels that experience conversion rates well above the industry average.

The New Normal

In the aftermath of the pandemic, Leadpages experienced a higher-than-usual churn rate among their customer base. Many users struggled to see immediate results from their new online businesses, which led to frustration and cancellations of various marketing tools. This trend threatened Leadpages' growth and stability, highlighting a critical need for enhanced customer support and effective marketing strategies.

After careful research, we discovered that their customers needed more personalized support and hands-on guidance to unlock the full potential of Leadpages for their businesses.

Two New Initiatives

Recognizing the urgency to improve customer retention, I collaborated with the Leadpages team to develop and implement targeted service offerings:

• Daily Landing Page Audits: Conducted approximately 20 personalized landing page audits daily, providing actionable recommendations through 15-minute video recordings. This hands-on approach empowered users to enhance their conversion rates effectively.
• Done-For-You Marketing Services: Designed a scalable business model offering comprehensive marketing solutions, including landing pages, email sequences, and advertising strategies. This service aimed to deliver immediate, tangible results for customers.

The goal was to ensure that customers achieved faster results while enhancing their overall experience with the platform. By leveraging my visual design and conversion marketing expertise, I developed, tested, and implemented solutions that directly impacted customer retention and satisfaction.

A Marketing Funnel Template Shared with over 630 Clients

Daily Landing Page Audits

One of my primary responsibilities was conducting detailed audits of customer landing pages. These audits provided actionable recommendations to enhance conversion rates, delivered through personalized 15-minute video recordings.

Over the 9-month engagement, I reviewed approximately 20 landing pages daily, and over 10% of customers who received audits provided positive feedback on the service.

Done-For-You Marketing Services

Another key initiative I supported was the development and delivery of Done-For-You Marketing Services. This included designing a scalable business model for a service-based offering that complemented Leadpages' SaaS product.

These services enabled customers to access full marketing funnels, including landing pages, email sequences, and advertising strategies.

A Client's Landing Page with a 36% Conversion Rate

The Remarkable Results

Over a 9-month engagement, these initiatives led to significant improvements:​

• Customer Empowerment: Supported 630 entrepreneurs in optimizing their marketing strategies, leading to increased satisfaction and success.​
• Churn Reduction: Achieved a 0.5% decrease in the monthly churn rate, indicating improved customer retention and loyalty.​
• Positive Feedback: Over 10% of customers who received landing page audits provided positive feedback, reflecting the value and effectiveness of the personalized support.​
• High Conversion Rates: One client achieved a 30% conversion rate and attracted 20 paying customers using the landing pages I created.​
• New Client Acquisition: Attracted over 100 new clients to Leadpages' services in one week through effective marketing strategies.